How to Use Your Corporate Video Production in Toronto

 

Corporate video production has become a pivotal tool for businesses looking to promote their products, services, and brands. However, creating a high-quality video is just the first step. To maximize the impact of your corporate video, you need to utilize a robust strategy to distribute and promote it.

 

Here, our team at Video Gems guides you through effective ways to utilize your corporate video production and reach your target audience in Toronto.

 

Integrating Video into Your Marketing Strategy

 

Once you have your corporate video ready, it’s important to incorporate it into a marketing strategy. This should aim to position your product or service and showcase it to the right audience. Consider the following steps:

 

  1. Develop a social media strategy that uses your video content.
  2. Implement effective SEO techniques to improve your online visibility.
  3. Identify the most suitable platforms for broadcasting your video.
  4. Create a plan to convert viewers into clients.

 

Maximizing Your Video’s Reach on Social Media

 

Social media platforms offer excellent opportunities to show your corporate video. Here are some tips to maximize your video’s reach:

 

  • Post your video on popular platforms like YouTube, Facebook, and Twitter.
  • Use platform-specific features, such as pinning your video to the top of your Twitter feed for increased visibility.
  • Run targeted video campaigns on Facebook or Twitter to reach your desired audience within a controlled budget.
  • Add share buttons to your video to make it easy for viewers to spread your content.

 

Leveraging Your Corporate Video Beyond Social Media

 

While social media is important, there are other effective ways to use your corporate video:

 

  1. Email Marketing: Insert a thumbnail of your video into your email newsletter and link it to the video’s landing page.
  2. Website Optimization: Place your video above the fold on high-traffic pages of your site to increase play rates.
  3. Email Signatures: Include links to your video landing pages in email signatures to increase site visits.
  4. Internal Communications: Use your corporate video for employee training or to communicate company values and goals.

 

Tips for Effective Video Distribution

 

To ensure your corporate video reaches its full potential, optimize video titles, descriptions, and tags for search engines. Additionally, you can create custom thumbnails that entice viewers to click and watch. Another useful tip is to repurpose your video content into shorter clips for different platforms, such as Instagram or TikTok.

 

Measuring Your Video’s Impact

 

To understand the effectiveness of your corporate video, it’s essential to track and analyze its performance. Ensure you monitor its view count and watch time, engagement rates, click-through rates to your website, and audience retention and drop-off points. Use these insights to refine your video strategy and improve future productions.

 

Get Professional Corporate Video Production Services in Toronto with Video Gems!

 

Video Gems is your go-to corporate video production company in Toronto for creating video assets that work to achieve your marketing, sales, and communications needs. From concept to creation, our tailored project-based video production solutions are perfect for businesses of all types.

 

View our corporate video production packages online or contact us to discuss your needs today!